PayPerPost Goes Full Disclosure!
When PayPerPost first started the blogosphere was abuzz with how wrong it is. People getting paid to write for-pay blog posts and not being allowed to disclose the fact that the post was really an advertisement. Personally, I’ve written a few for-pay posts and I really don’t feel like I was misleading any of my readers.
My rationale for being ok without full disclosure is I wrote my posts about the product. I didn’t really endorse the product itself but I endorsed the idea behind the product. If I thought the idea was good, then I would write the post and accept their money. If I felt the product was bad then I didn’t write anything and didn’t get paid. This may be seen as an ethically gray area, but I think I kept myself pretty clean.
Thankfully PayPerPost has announced on their blog that they are now allowing bloggers to disclose the fact the post is an advertisement. Good news for all the ethicists and PayPerPost-weary bloggers out there!
By the way, this post has been brought to you by PayPerPost.
Saturday, December 16th, 2006