Step 1. Google + Digg, Step 2. ???, Step 3. PROFIT!
“When word of a whites-only scholarship at Boston University hit the media last fall–drawing coverage from bloggers and biggies like ABC alike–Daniel Kovach smelled opportunity. His goal: to boost traffic to the website he runs, Scholarships Around the US.” “Turn his year-old site into a $10,000-per-month cash cow”
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